A Resource for
Liberal Arts
Communicators
Whether communication is your full-time responsibility or in your “other duties as assigned,” you play a vital role in enhancing the college’s brand to attract and retain students.
We don’t expect you to know it all or be able to create marketing materials from scratch. That’s why we created this website. It’s a place where you can find best practices, templates, tutorials, and more. We want to give you the tools to be successful—to make staying on brand and promoting your unit as easy as possible.
We’re here to help. Welcome to the Communicators Community
Messaging
Dive deeper into what makes the College of the Liberal Arts unique and how we can draw on our shared story to market ourselves in an authentic and attractive way that connects with our audiences and motivates them to take action.
Marketing
The Office of Strategic Communications is here to help you promote the people and programming in your unit. In addition to submitting a request to our office, explore best practices for websites, social media, email, branded merchandise, and events.
Visual Identity
In addition to Penn State’s word marks, our visual identity is reinforced by typography, color, graphic assets, photography, and videography. Employing these elements consistently and purposefully helps guarantee that your visual communications are firmly grounded in the power of our brand.