In addition to following Penn State editorial style and brand guidelines, mass emails we send to our various audiences must also comply with the CAN-SPAM Act.
Submit Content to the Undergrad Newswire
The Office of Strategic Communications sends a newswire email to all undergraduate students in the College of the Liberal Arts every Monday afternoon. Departments, centers, and student organizations are welcome to submit content for the newswire.
Email Marketing Guidelines
This page provides an overview of the guidelines for sending promotional emails and complying with the CAN-SPAM Act. If you are sending an email for marketing purposes, the email and listserv setup must follow specific guidelines to ensure CAN-SPAM compliance.
How to Create a Penn State LISTSERV
A listserv is an email-based mailing list. It is used to send announcements to a large group of people and for creating discussion groups among interested individuals. You can use these steps to request a new listserv.
How to Add an Unsubscribe Footer to a Penn State LISTSERV
We’ve created instructions to Add an Unsubscribe Footer to a LISTSERV. If you are not using a LISTSERV, you can still visit this page to view an Email Footer Example.