Curious about the best times to post on social media? These are the education industry’s best times to post.
- Best times: Wednesday at 9:00 a.m. and Saturday at 5:00 p.m.
- Best day: Wednesday
- Worst day: Sunday
Compared to other industry segments, mornings and nights offer stronger opportunities for schools’ social media content to get seen, as well as some spikes in activity on the weekend. Social can play a major role for schools of all types—ranging from campaigns aimed at prospective students to updates and discussions that facilitate campus life. Meet your students where they are on Facebook at the top times above, or consider the consistent engagement seen from Monday through Friday, 9:00 a.m.–noon and Saturday, noon–9:00 p.m.
- Best time: Friday at 10:00 a.m.
- Best day: Friday
- Worst day: Sunday
Saturday is considerably more active for educational institutions than other segments on Instagram, and to find the most consistent engagement, target Wednesday, Friday, or Saturday, 9:00 a.m.–9:00 p.m. While audiences for education content stay active a bit later in the night, the lowest engagement starts to occur every day before 8:00 a.m. and after 11:00 p.m.
- Best times: Saturday, 5:00–6:00 p.m.
- Best day: Saturday
- Worst day: Sunday
Twitter allows schools and universities to stay in touch with families, market to prospective students, and engage alumni through timely updates. Similar to the engagement patterns seen for this niche on Instagram, the best time to post for educational institutions falls on the weekend. Overall, the most consistent engagement aside from this peak can be found Monday through Friday, 9:00 a.m.–2:00 p.m.
- Best times: Wednesday from 8:00–10:00 a.m. and noon, Thursday at 9:00 a.m. and 1:00–2:00 p.m., and Friday at 9:00 a.m.
- Best day: Wednesday and Thursday
- Worst day: Sunday
If you’re trying to create share-worthy content, it’s no surprise that the most reliable engagement occurs during the work week, Tuesday through Friday, 8:00 a.m.–2:00 p.m. Engagement drops off outside of working hours, every day before 4:00 a.m. and after 8:00 p.m. Monday is also slightly lower on engagement, perhaps reflecting the rush to catch up post-weekend for the platform’s professional audience.
The above information was adapted from this 2022 Sprout Social article.