While student organizations are encouraged to follow Penn State visual and editorial standards, they are not required to do so. However, there are a couple instances when student organizations need to comply with these standards in order to work with units in our college.
We want to ensure that all communications coming from official Liberal Arts units and listservs is on brand, so here are the two occasions when a student organization would need to submit their promotional materials for review through the Liberal Arts Office of Strategic Communications:
- If your unit is co-sponsoring an event with a student org, promotional materials for that event need to be submitted for UBR approval. Either you or the student org can submit the UBR request.
- If a student organization asks you to share a promotional material they created through your unit’s listserv, the material needs to be submitted for UBR approval. Either you or the student organization can submit the UBR request.
Student organizations have the opportunity to request an official word mark through the Office of Student Activities. They can do so by emailing studentorg@psu.edu. More information about student organization word marks can be found on the Guidelines for Student Organization Marketing page of the Student Affairs website.
If you have any questions about working with a student org, please email Kathy Swidwa.