Liberal Arts Strategic Communications
Resources for CLA Communicators
Submit a Request
Submit a General Promo Material
Submit a Digital Sign
Submit Content to the Undergraduate Newswire
Editorial Style Reminders
Visual Identity
Word Marks
Can my unit have its own customized logo?
Colors
Typography
Our Voice
Content Strategy
Standardized Messaging
Marketing
Event Communications
Virtual Event Best Practices
Social Media
Guidelines for Liberal Arts Social Media Accounts
Liberal Arts Social Media Accounts
Social Media Content Strategy
Best Times to Post on Social Media
Social Media Backgrounds
Replacing IG Story Background Color
Add Penn State’s Privacy Policy to Facebook
Facebook Profile vs. Page
Email Marketing
Guidelines for Newsletters
How to Create a Penn State Listserv
Add an Unsubscribe Footer to a Listserv
Photography
Videography
Adding Events to the College Calendar
Templates
Canva
Email Signatures
PowerPoint and Zoom Backgrounds
Sign Templates
More Resources
Commencement Communications
Communicators in Each Department
Printing Services on Campus
Ordering University Stationery
Writing a Penn State News story
Student Worker Resources
Working with Student Organizations
Signage
Return to Campus Sign Templates
Digital Sign Request Form
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