Before creating a new social media account, it’s important to think about content first. Who are your target audiences? What content would they want to see you posting? Here are some ideas to get you started.
Prospective Students
- Student spotlights
- Student takeovers
- Major spotlights
- Contests
- Upcoming prospective student events
- Virtual campus visit registration
- Ask questions/create polls to increase engagement
Prospective and Admitted Parents
- Newswire sign-ups
- Information on outcomes
- Graduation statistics
- Admissions deadlines
- Apparel store
Current Students
- Student spotlights
- Alumni spotlights
- Industry spotlights
- Student services spotlights (Career Enrichment Network, Academic Advising, etc.)
- Student org spotlights
- Course promotions for the next semester
- Contests
- Apparel store
- Timely updates
Alumni
- News that would make alumni proud
- Fun facts and trivia
- Campus photos
- Apparel store
- Alumni spotlights
- Award winners
- Upcoming alumni events
- Photos from previous events
- Stories that demonstrate how scholarship and enrichment funds have been used
- Content that encourages alumni to make a gift to Penn State
- Celebratory, fun, or informative content to increase engagement